My favourite books this year may seem a bit biased geographically as all authors are living in California.
-Switch-How to change things when change is hard- by Chip Heath and Dan Heath
-The Dragonfly Effect -quick, effective and powerful ways to use social media to drive social change by Jennifer Aaker and Andy Smith
-the Mesh -why the future of business is sharing- by Lisa Gansky
I was very fortunate to have been able to attend the lectures of Chip Heath and Jennifer Aaker when I participated this summer in the Stanford GBS Executive Program in Social Entrepreneurship (EPSE). Both are remarkable lecturers and their books are fun, effective, full of amazing examples and inspiring. Switch is about how we can effect transformative changes by understanding the two competing systems; the rational mind and the emotional mind. The Dragonfly Effect is a how to guide on driving social change (by using social media). I picked up Lisa Gansky's book, the Mesh, while attending SOCAP10 in autumn. The Mesh explains one of the "big ideas" or one of the most important trends that is shaping new businesses logic providing products and services through sharing.
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