We have seen a movement towards sustainability in different circles for the past 10 years. There is progress but you need many players including the big corporates. That is why it is so significant to see two great examples Unilever and Ikea going in fully for sustainability. Unilever’s COO Harish Manwani passionately argues in his TED talk, “Profit’s not always the point”, that the only way to run a 21st century business responsibly is by including value, purpose and sustainability in top-level decision-making. Steve Howard, the chief sustainability officer at IKEA is making the low-price-furniture giant to bring sustainable products to millions of people, as he puts it “Sustainability has gone from a nice-to-do to a must-do”. Watch the two positive and inspiring TED talks!

http://new.ted.com/talks/harish_manwani_profit_s_not_always_the_point

http://new.ted.com/talks/steve_howard_let_s_go_all_in_on_selling_sustainability