Monthly Archives: September 2019

B Corp Summit 2019: Driving a new agenda for capitalism

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IMG_5318 (1)The 4th European B Corp Summit took place on Sept 23-24 in Amsterdam. Great energy as this community drives a new agenda for capitalism and it feels that we are close to the tipping point! The B Corp movement using business as a force of good is growing steadily. Today there are 3000 B Corps in 70 countries and 600 in Europe while 100,000 companies are using the B Impact Assessment to improve their businesses. Two main topics were highlighted throughout the summit; 1) the shift from shareholder primacy to a commitment to all stakeholders, and 2) the emergency of the climate change crisis.
John Elkington, world authority on corporate responsibility and sustainable development introduced his new concept and book for tomorrow’s capitalism “Green Swans”. The global agenda is changing exponentially, from responsibility and resilience to regeneration. If exponential problems are known as Black Swans, exponential regeneration calls for Green Swans. So, he calls B Corps the ugly ducklings that would likely become the Green Swans.
Jay Coen Gilbert, co-founder of B Lab, stressed the urgency of system change. First, recognize the system failure then fix it: change from shareholder to stakeholder capitalism, from a culture of more to one of enough. Jay also shared the draft of B Lab’s Declaration of Climate Emergency and System Failure to be launched soon, committing further this community to tackle climate as a business strategy.
News: In January 2020, B Lab is launching the SDG Action Manager in partnership with the UN Global Compact. Using this free tool, one can 1) get a clear view of how your operations, supply chain, and business model create positive impact, 2) take action and track progress towards the Sustainable Development Goals 2) New B Corps announced at the summit: Bodyshop, Danone Belgium, Danone Netherlands.

Key actions: collaborate, let’s get working together, B the change!

Paradigm shift? From shareholder primacy towards commitment to all stakeholders

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1080x360_BcorpOn August 19th, 2019 the Business Roundtable (the association of CEOs of America’s leading companies) released a new Statement on the Purpose of a Corporation. This new statement was signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders-customers, employees, suppliers, communities and stakeholders. This is a significant move away from their stance since 1978 as principles issued until now endorsed shareholder primacy (that corporations exist principally to serve shareholders).
The long-awaited paradigm shift! Or shall we be sceptical that these changes will be implemented?
In the days following this announcement, we have seen debates shaping and many cautionary but constructive articles being published. There was an immediate critical response announced by the Council of Institutional Investors raising outdated concerns that the statement undercuts notions of managerial accountability to shareholders. The B Corporation movement founders, who have been in the forefront of redefining the role of businesses into one that delivers value to all stakeholders, published an excellent article “Don’t Believe the Business Roundtable has changed until the CEOs’ action match their words” This title sounds a bit harsh but it is important to hold the CEOs accountable and a full-page ad “Let’s get to work” was posted in the Sunday New York Times urging them to get to work (together).
In addition to the B Corporation movement, there has been in the past few years some signs of this impending paradigm shift as witnessed by the letters to the CEOs written by Larry Fink, CEO of BlackRock “linking purpose and profits”. Another powerful movement that is growing is lead by Singularity University which is shaping leaders and organizations by using exponential technologies to tackle the world’s biggest challenges and build a better future for all. This latest statement by the Business Roundtable is a gigantic step forward and although it might take some time until their action matches their words, slowly but surely we are getting aligned and moving in the right direction. No turning back.